I nearly fell of the chair…

Reading this article brought a completely other point of view regarding keyword search into my mind.

Up to now I was not so much interested to understand the whole adword and PPC stuff because within Yorgoo we have other ways to get known which fit our beginner’s budget.
But when I have read this article I was really shocked, how many additional thoughts you have to take into consideration when deciding which keywords you will use for your niche and your products.

For me the whole keyword subject is so important and so big and so timeconsuming and needs so much knowledge that I ask myself when there will be the first University for Keyword teachers will be opened. The Internet is full of students… but you really have to be lucky to find a good teacher too.

So take advantage of the chance you get  here and read everything I can share with you from Yorgo’s knowledge.

Learn and enjoy

Renate Schedl

June 17, 2008

Key-word related Traffic Criteria

How much traffic do you need to earn 100$ from Google AdSense?

To bring this question down to something measurable, we need to start with some assumptions:

1. Suppose you get for every click on a Google Ad on your site 10 cents
2. Suppose that 5% of your visitors click on a Google Ad
3. Suppose you are on Google’s top 10 on the concerned keyword search returns.
4. Suppose 50% of the reported searches concern Google, the rest Yahoo and MSN.

Difficulties:

1. Google Ads Clicks can return 2 cents or even a few dollars. The 10 cent assumption is therefore just for the purpose of calculation and before optimization as discussed in Yam, The Affiliate Mastery Book.
    
2. Google considers a 5% conversion rate as good. Most people would be below, however optimization as discussed in YAM allows expectations of above 5%.
    
3. The primary goal must be to reach Google’s top 10 on the selected key-words as about 80% of the serches concern page 1 of the search results and the other 20% go on page 2 and others. If you are on page two, divide your expectations by 4 or 5.

Let’s calculate now:

100$ correspond to 1000 clicks at 10 cents per click.

If 1000 clicks represent 5% of my page-views (or visitors) then 100% equals 20 times more or 20,000 visitors per month or roughly 670 per day.

 If we use the Keyword Analyzer  (you can get HERE for free) we see the following results on a keyword search for mp3: 

 The keyword analyzer is reflecting searches on Google, Yahoo and MSN. We assume that 50% of the traffic reflected concerns Google.

If we go straight for the key-word mp3, we notice: there are 20 000 searches per day.

50% is for Google, that’s 10′000 per day.

If we are on the top 10 on Google under the key-word mp3, we share this traffic with 9 other sites on the left side and lets suppose 5 Google Advertisers. There are thus 15 links sharing 10,000 visitors.

10,000 : 15 = 670 for each link on average!

Result: I reach my bench-mark and should expect under the given assumptions to earn $100 from Google AdSense in a months time.

This purely hypothetical example shows not only the importance of traffic, but also the importance of optimization. If Google pays for every click 3 $ (yes, that exists) then you only need 33 clicks to reach your $100 and you need obviously a lot less traffic, something like 50 visitors per day will do.

I hope this will give an idea about the dimensions we have to think in when we select the niches we want to explore.

The good news is however: Google pays very little for our effort; there are much better ways to get rewarded for our work, using monetization features as discussed in Affiliate Mastery. or a mix of different monetization strategies.

Yorgo
Ycademy