How and where to find

Profitable Keywords

Today I found this article in Yorgoopublishing and I think it is one of the best I ever read about  “Keywordsearch”. Up to now I always  felt like being on a roller coaster when it comes to this subject - a permanet up and down.

“Yes, now I understood”, “I thought I understood”, I still don’t really know how to do it right”, “Oh yes, now I got it”, “Can you help me, I must do something wrong” - this way it went nearly the whole last year and I slowly got so upset with myself. I always thought I was not stupid, but regarding keywordsearch I really have not eaten the wisdom with a silverspoon.

This article suddenly makes it all so clear to me. I can imaging Yorgo leaning back in his officechair holding his stomach and nearly dying from laughter, when he reads this. He would say, that he did not tell us anything else the whole time as he has written here in his article. And he is true, I only did not check it.

I think my mistake just was, that I always were searching for keywords in a huge niche like “Affiliate Marketing”, “Work from home” and such alike.

But a few days ago I bumbed with a niche while searching for something else at google and I wanted to find out if this niche would be worth to talk about. I told Yorgo about it. He did a short keywordsearch and got so excited and shouted a German word, which unfortunately I cannot translate in english. For those who understand German - it was “Oberaffentittengeil”.

And believe it or not, since this day my inner blokade against keywordsearch was broken and now I dare to say: “my God, I got it”. You will read about this niche as soon as I got my new Semiomantics XY Ycademy site in our June Seminar.

Sorry for this extremely long article including Yorgos advise about keywordsearch, but I had to rtell you, why I think this article is extremely helpful and worth reading it.

To your success

Renate

How and where to find Profitable Keywords  

by Yorgo

June 16, 2008

Tips and Principles

In recent days and in view of the new semantic Ycademy Publishing sites we received many questions about how and where to find “profitable” keywords and niches.

The answer is not an easy one, the more that no one will reveal his main money making keywords. However I will try to give you some ideas and tips here after.

If we talk about profitability, we need to define HOW we want to achieve the profit. For the purpose of this exercise, let’s assume we want to make $100 per month with Google AdSense.

Principle number 1: B2C is better than B2B

A Business to Customer approach is better than a Business to Business approach. The reason is simple to understand: how many of all internet users surf Google because they want to do business and how many search for a benefit, businesses (or publishers) provide? I have never come accross exact statistics, however let’s assume 1% of all users provide services, products or knowledge and 99% are looking for what’s on offer.

If you target businesses, you target only 1 % of all users and you shut the dor to 99% of internet users, or you shut the door to 99% of the traffic. Google AdSense earnings are about the number of clicks and that’s largely function of the number of visitors, or short: Traffic.

Principle number 2: Search in your day to day life for a topic or niche

Start by asking yourself: “What are my main worries in day to day life?”

The common answers could be something like: the cancer of a near parent or friend, my weight and shape, my month end, my mortgage, the health of my children, my over-stretched credit card, how to make more money, the heart condition of my grand-father, my grand-mothers alzheimers, the disability of a near friend …. my upcoming wedding, my divorce, mom’s birthday, my nutrition while being pregnant, …

…  just things from day to day life which worry YOUand with you thousands of people.

Principle number 3: Assess the daily traffic and the competition

I use the YORGOO Keyword analyser for this part as it gives me a list of related keywords as well as the daily traffic and the number of competitors iI have to face (Search returns).

Here an example on Obesity:

What I marked above is what I call my zone of intervention. If the main keyword Obesity gets over 3000 daily searches, we see that the competition is stiff and that we need to get ahead of over 30 Million competitors to reach the top 10 on Google.

The ratio between the number of searches and the number of competitors is much more interesting between rank 2 and 25 on the keyword obesity.

Childhood Obesity looks interesting with 1031 searches.

Pair it with Child Obesity (516), Obesity in Children (339), Obesity in teens (160), Childhood Obesity Facts (139), teenage obesity (121), adolescent obesity (113), teen obesity (109), children obesity (92) and you are already at a total of searches of 2780 and in fact it all has to do with children related obesity. It’s then just important to create your categories and articles along the exact list of key-words you target.

To increase the success in this niche, add closely related categories such as:

Causes of Obesity (1031)

Obesity Statistics (551)

Definition of Obesity (129)

That’s an additional 1711 searches. Add them to the 2780 from above and you get 4491

Now you have taken care of the problem and you may add now the solution (may be you are in the weight loss industry and want to sell products, health plans, weight loss plans, consulting?).

Add now:

Treatments for Obesity (121)

Obesity help (151)

You also can add topics related to America: Obesity in America (343), or others such as: research on obesity (225) and what is obesity (82)…

Note that most of the above key-phrases concern sub-niches with below 1 Million Search returns on Google, an easy target for your Semiomantics site.

 By conquering the sub-niches you will gradually improve your ranking on the main term “Obesity” while always remaining in traffic rich environments.

Principle number 4: Be original

No, not everything has been said about your topic; the most important information is yet to be published and that is YOUR STORY!

Existing published knowledge, mixed and enriched with your own story provides original content. Scientific knowledge has very little interest for as long as it is not tweaked into an emotional message. Your own personal experience, your feelings, your sufferings, your joys, your thoughts and your energy will add the salt to the soup and make it worth while slurping … reading … CONSUMING!

Take another example from day to day life: besides obesity, who has not experience in the field of cancer? Be it a personal experience as a patient or as a family member of close persons who suffer from cancer.

Example: Cancer

 

The zone of primary intervention above shows a mix of cancer the pathology,and the astral sign Cancer. In this case we first need to filter what’s of interest to us.

Also, you note that “Breast Cancer” is a mega topic while “Breast Cancer Symptoms” is in the Quick-reach Zone for your Semiomantics site!

Important is not just to talk about cancer, but about YOUR Cancer, the one YOU are sufferuing from or the one a family member is suffering from. Living with a person who is suffering from cancer is not easy since people close by suffer as well and are not supposed to show their pains. The same would aply to AIDS or Alzheimers and so on.

Topics such as “How I cope with m breast cancer, how I cope with post-surgery effects, how ….” are of the utmost interest because these are stories written by real life.

Your story is original, emotional, subjective and that’s exactly where you create the empathy necessary to keep people coming back to read your next article.

Principle number 5: Don’t just inform, COMMUNICATE

There is a lot of information already online and information as such has no value if it is not proliferated to the target audience. And even if you reach the target market, you notice that some publishers are more successful than others.

If you write about prostata cancer in a scientific magazine, you get a few hundred, may be a few thousand readers. If you publish in the New York Times, its a few hundred thousand, and if it’s in Popular Magazines you write about a Star suffering from Prostata Cancer, you reach millions.

Information is flat, factual, information is a Raw Material! By tweaking it and by working with it, by giving it the right framework and by presenting it in a specific way, in a specific light and under a specific angle you will interest your target audience.

What’s your target audience any way? If you follow our example here and you go for Google AdSense, then you need loads of visitors, loads of traffic, since the earning-potential per visitor is very limited (a few cents per click in most cases). That means you aim for a popular audience.

If you need loads of traffic, you need to attract masses, you need to be popular and write for masses. Your first objective being to be found by people using the search engines, your second is to build loyalty. Just information is OK to get one time visitors.

Communication is what makes people come back, what builds loyalty, what builds a growing readership, a community, a group of like-minded people around you and your publication.

Communication is when beyond delivering information you actually TOUCH people, it’s when you deliver more than just brain food, it’s when you touch feelings, the soul, the heart … it’s when you manage to link to people, when you trigger reactions, when you ultimately succeed to plug-in and vice versa.

Communication is when your message is delivered and received. Communication is when you create empathy!

That is why it is so important to use communication tools and means adapted to the expectations of your targeted audience. Don’t use a vocabulary most people wont understand, illustrate your publication with pictures, use examples, testimonials (your personal testimonial above all). Use technology people have no problem with (don’t publish videos where visitors first need to download and install aplayer…). Make it easy to read you (font and font size) make it pleasant to see your site (colors, design), make it easy to surf your site and to find what people may be looking for (lay-out, internal search, site map and so on).

Principle number 6: Trigger Reaction

As lined out above, the first priority is to get visitors to our site. Traffic is generated organically by the fact that we occupy top 10 positions in traffic rich key-phrases on Google for example.

Once your visitor is on your page, your main objective is to keep him there and if possible to make him return. Google Ads won’t help you to achieve this objective, to the contrary: they send people away from your site and you are paid for providing traffic to Google’s advertising customers.

Why would you like visitors to stay on your site?

First because you want to communicate, you want to deliver your message and you would like your message to be well received.

Second, if your site is of interest, visitors will bookmark your site, sign-up with your RSS feed, subscribe to your newsletter, giving you additional chances to deliver content and ads to these visitors.

Third, what starts with a visitor, may convert into a contributor adding thus more contextual content to your site and increasing its interest, popularity and authority attracting thius more traffic to your site.

How do visitors react?

On information people’s reaction is rather flat: they grab the information, they may retain the informative content of your publications and they will forget…YOU rather quickly.

On Communication: it’s more about how you deliver information than what the information is all about! Readers will retain a mix of informative content and personalized, emotional content created by YOU. You start building YOUR personal profile and authority.

You also start to trigger emotional reaction, you trigger re-ACTION. The reaction can be in form of an opt-in or visitors may leave a comment, start a discussion on your site and ultimatively contribute to your content and the value of your site.

Principle number 7: Let other people work for you

To top a niche or a category, you need content, good content and loads of it. The better you communicate, the more reaction you will get from your readers and the more contributions will be created by your visitors. They start working for the good of your site.

You can take it further and invite contributors to become co-authors of your blog to enrichen the content, to diversify the sources and to share the work load.

Think about the Social Networking Buzz: Facebook, MySpace and all the others: they put at our disposal a handfull of toys such as blogs, chats, upload features for video, images and audio and they let us link with other users, that’s it. The rest and the wealth and value of the sites are generated by the USERS! It’s free for Facebook and MySpace and it builds value for Facebook and MySpace.

This shows a historic wealth-building strategy: let other people work for you without paying them and sell the fruit of their labor to make money for yourself. Amazing, no?  And good old Abe (Lincoln that is) was fighting against that business model 150 years ago. Yeah, we fought for eradicating it, with arms, with emotion, with hands and feet…and today the most popular websites and places on earth are MySpace, Facebook, YouTube and similar, where people deliver work, without being paid (slaves were fed at least…no food no health and no labor). And whenthe sites are sold or the shares traded, the members, users and their work is sold!

What we can deduct is that one thing is more important that Money: it’s The 15 Minutes of Glory Principle: people don’t mind giving away the most precious goods they have (their thoughts, time, spirit, work, money…) just for becoming VISIBLE, for exhibiting whatever they want to exhibit.

I don’t intent to be cynic about this issue; I just observe the phenomenon and I try to understand the mechanisms which we then can translate into strategies to profit from the phenomenon.

To conclude: make you site interesting, interesting for your readers and trigger reaction, let people express them-selves, give them the opportunity to enrichen your site, to use it as a discussion platform, a place where they like to return to and to comment, contribuite, click on an ad … increase your wealth.

Principle 8: There is only one thing worse than BAD Press…

…and that’s NO press at all. Remember this one! May be this is the reason why so many people do anything, just about anything, to become visible (the 15 Minutes of Glory again).

Better bad reaction than no reaction. The same applies also to your content. While most people are writing in a positive way about their topics and niches, others are just negative and isn’t it interesting to notice that negative, critical, polemic content gets often great listing and ranking?

Controversy stimulates reaction, reaction builds your site, it’s a way to become visible as well. Negative articles are often full of emotion, hatred and similar. Emotion triggers emotion and emotional reaction.

Example: Write one negative article about say, your preferred Herbalife Product, and you may trigger tons of Herbalife Distributors to react with a comment, building thus content and traffic for you and why not wealth by clicking on Google Ads?

Get the point? Reactions are created best by emotion, positive or negative … the worst is no article, no publication from you end, then the second worst are articles without emotional content as they inform in the best case but they don’t communicate.

Communication is when you trigger material or immaterial reaction! And all starts with a keyword.

Notice: traffic is where there are keywords that bear emotion, that represent topics where people are likely to develop emotion and emotional reaction.

Conclusion

The easiest way to find high traffic keywords and  niches is first in your own emotional sphere. That’s peobably also where you will find the topis where you will be able to communicate emotionally without too much effort.

Once you have a general idea, just assess the market (number of searches) and competition (number of search returns) and short-list the main keyphrases with high traffic and reasonable competitivity (make this your main keywords for your site, Title, Tag line and categories.

The additional keyphrases resulting from your search may be used for your article slogs…that’s it!

 I hope this article will help you to choose your niche, your topic for your new Ycademy Publisher Site.

Yorgo

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Only 3 days left till the MASSIVE

SUMMER GIVE AWAY will get

started.

If you want to extremely expand your lists you should contribute your gifts and your product for sale immediately.

(see post from June 06, 2008)

So join now!

Just a short reminder from

Renate Schedl

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… By Consumers, For Consumers

Don’t let them get away with it… Let the truth be known

Today when I was googling I noticed a name which was present all over the pages: Rippoff Report.

I was wondering what these sites were all about, because they were so often placed. So I had a closer look to it.

What I found was a blog where consumers can file a report, if they want to warn other consumers about a company or business persons working against laws, moral and turned out to be really unserious.

It is like a “Wikipedia” about companies with a bad habitus. And if you have a justified and proofable complaint against a certain business and its leaders you can file a report there. Even the Media are interested in this report and start researching the background of the complaints.

And if a company was accused by at least 6 different persons it will be set on a kind of Black List.

Why am I telling you about this Blog on my Blog?

Well DYSAK’s Develop Your Skills And Knowledge mainly is a blog for Newbies and people who are still trying to find their way doing business online.

So my advise is: Before you decide to participate in a business as a partner - like in MLM - or before investing money in any kind of business go to the Blog of Rippoff Report first and have a look if your preferred business is mentioned there. This will give you the chance to avoid wrong investments and joining the wrong business.

You will find the link to Ripoff Report under Blogrolls in the right sidebar.

I hope this short article will be of advantage for you.

With warm regards

Yours Renate Schedl
 

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A Very Special Loyalty Bonus

I was squeezing my brain what kind of special bonus I could give to my customers as a big Thank You for their purchases through my links.

So it came like a hint from heaven when I got to know about a special hosting reseller offer by Hosting4Wealth.

I never thought about starting a hosting business. But I liked the idea to offer free hosting to my valued customers.

To learn more about it and how to claim for it please click HERE.

Thank Your for being a loyal customer of mine.

Renate Schedl

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No, Renate Schedl Does Not Turn Crasy…

…she just stumbled over a little report yesterday, which reminded her of last christmas and the mistakes she made, because she did not know better

 

When I started thinking about christmas last year my thoughts were cought in the narrow environment of a giftbox. I only thought about sending greetings and a bonuspackage to all people I new on the internet. I was not aware, that I was building my own business and that it should have been possible to get at least a little piece of the big christmas sales pie.

The 10 pages report I read yesterday - Niche Focused Holiday Affiliate Marketing, written by John Delaware - was so eye opening that I just have to spread it to as many home business starters as possible.

I’m convinced that following the advise in this report will help to  increase your sales in the busy sales period before christmas. And since we newbies - and in this respect I call myself a newbie too because this year will be the first that I can take advantage of the christmas period - so, since we newbies don’t have any experience how to get our piece of the pie and how much work stands behind being prepared for it, I decided to talk today about christmas and pass this report on to you for FREE.

So please go and grab it right away and do not let it get mouldy on your harddrive, but read it immediately. It’s only 10 pages, but at least you can know today what tasks you have to fullfil to be successful in November and December.

To your success

Renate Schedl

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Here at Roller Coaster Advertising,

we are trying to put some fun back in the online marketing game.

 

We not only help you get your ads SEEN… we also let you play a little game to see how LOW you can drive your advertising cost!

The prices go up and down… just like a roller coaster ride.

If you don’t like the price you see below, just refreshthis page over and over until you see a price you like.

It’s really that simple. It’s like a carnival game where you get to see if you can find the lowest price.

The price is for one banner or text ad in the scroller rotation  for one week. New ads are inserted every few hours (usually much quicker) and your ad will go to the TOP of the scroller so you get INSTANT maximum exposure! As new ads are added, yours will move down in the rotation.

But your ad is not just appearing on THIS roller coaster site!

It goes into the central database that feeds our network of HUNDREDS of coasters that are each promoted by their ride operators. You place one ad… but it appears on HUNDREDS of sites. And these are sites being actively marketed and promoted by their owners!

So jump on the roller coaster and say HELLO to your operator Renate Schedl. And if You are clever, you get your own Roller Coaster advertiser. Find out HOW!

See You on the other side…

Renate

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Semiomantics storms Google without content

or: How I spent a night with Renate Schedl You may not have believed our first demonstration in December 2007 when we loaded just a Semiomantics script (The Magic Search Traffic Formula) to Google and endet up on Google number 1 in the targeted niche without having edited any categories nor written any posts. Yesterday we repeated the test on a name key-word Renate Schedl, and how ever we look at it today, the two scripts loaded end up on top of Google.

 Test 1: The Next Generation Semiologic Script Evolution 3.1 loaded just to test its Semantic Impact: http://renateschedl.com

The Site is virgin:

Test 2: The Semiomantics XO Script our most powerful stable script on http://renate-schedl.com :

…an empty site without configuration just with a welcome message: Amazing, no? Renate Schedl has been networking and marketing online for years and her multiple sites, such as http://dysak.net or http://mybestmarket.com show the rich content she is creating. The problem was however: how to deliver the content to the target audience in the cold market? How to gain visibility and build authority online, namely by hitting Google's top spots? Renate decided to buy the Semiomantics XO script which we have just set up for her: the goal was to start building a Name Brand and to link her existing activities to that brand. The name should serve as the pulling force for ranking, visibility and credibility. A few days ago we have installed the script according to specifications on http://renate-schedl.com and before Renate found the time to start configuring the script and to load content, her new site beats all she had created so far under her name. We then decided to compete with that script and site with a new Script which is still under development, The Semiomantics Evolution Script, version 3.1. We registered the domain http://renateschedl.com (without the 'dash') to compete with http://renate-schedl.com. The test script did even better…as you can see from the above!

 Semiomantics is the best CMS (Content Managed Site) blogging and marketing software.

This night I spent a few hours with Renate surfing Google and testing different search terms under different Google settings and under different Google Country and Language sites; a surprising journey and a real eye-opener. Whatever we were looking at and test-searching, our scripts out-perform anything else available in the market. Renate's conclusion: " If it becomes known that we have built such a powerful arm, people will run for it even at $10,000 per script." No joke: there are many people spending well over that amount per year for GoogleAds to get less impact and visibility than what Semiomantics can achieve. Wanna see some money? Look out for a discrete post about performance. Yorgo Semiomantics

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